Hey! I’m Kathleen Gonzalez
I’ve always believed that even the wildest dreams are attainable. This perspective keeps me motivated on my creative journey, reminding me that life is about taking risks, conquering fears, and staying true to your beliefs.
Growing up in Los Angeles, where creativity and ambition are woven into the city’s fabric, I was inspired by my dad’s incredible journey as a Walt Disney Imagineer. Hearing about his work showed me the transformative power of imagination, sparking my passion for storytelling and leading me to explore how narratives shape brands and influence people.
As a creative thinker, I thrive on pushing boundaries in concept development and campaign strategy. I believe that great creative work goes beyond aesthetics; it’s about using a brand’s voice to drive meaningful change and spark conversations. Fueled by my passion for storytelling and design, I’m excited to bring my unique perspectives to the forefront.
With a background in marketing and advertising, I’ve had the opportunity to work with brands like Gilly Hicks and Modern Day Wife, where I honed my skills in building brand voice and presence. As a brand representative at Hollister, I engaged directly with customers, reinforcing the importance of maintaining a cohesive brand identity at every touchpoint. My experience at Modern Day Wife allowed me to develop social media strategies and organize events, which deepened my appreciation for the role of narrative in branding.
I constantly seek new challenges, whether traveling the world (with all seven continents on my list), learning a new language, or diving into a creative project. Each personal or professional adventure offers a chance to grow, learn, and contribute something fresh.
Looking ahead, my ambitions are as big as ever. I dream of working on a global campaign for Formula 1, crafting a Super Bowl ad that ignites conversation, and winning a Cannes Lion for a standout campaign. I also hope to visit all Seven Wonders of the World and maybe even run a half marathon (though we’ll see about that last one!). With creativity, determination, and hard work, I believe there are no limits to what I can achieve.
When I’m not dreaming up the next big thing, you can find me spending time with family and friends, planning my next trip, or singing along to my current playlist on a long drive—because sometimes, the best ideas come when you least expect them.
January 2025 - Present
Hollister
Key Lead
Culver City, CA
March 2024 - Present
Private Family
Nanny
Playa Vista, CA
June 2023 - January 2025
Gilly Hicks / Hollister
Brand Representative
Glendale, CA / Culver City, CA
June 2023 - October 2023
Modern Day Wife
Social Media and Event Intern
Glendale, CA (Hybrid)
August 2022 - December 2022
Booty Barre
Social Media Strategist
Pasadena, CA (Remote)
Work Experience
Analyze sales data to identify trends, set goals, and guide the team to exceed performance benchmarks.
Oversee daily store operations, including opening and closing procedures, scheduling, inventory control, and cash handling, ensuring efficiency and compliance.
Partner with leadership to develop actionable strategies for improving sales forecasts, tracking KPIs, and refining product placement to meet customer demands.
Mentor associates to enhance their sales skills and product knowledge, fostering a culture of growth and accountability.
Care for a 2-year-old child, ensuring safety, well-being, and development.
Coordinate daily activities, including educational and recreational outings, promoting physical and cognitive development.
Manage a structured schedule, balancing meal prep, playtime, and naps to foster a nurturing environment.
Develop strong communication and trust with parents, demonstrating reliability and commitment to long-term care
Engage customers, effectively communicating brand messaging and product benefits.
Implement strategies that boost product visibility and sales.
Maintain cohesive brand identity across retail environments.
Focus on enhancing brand storytelling and customer experience.
Built relationships with ambassadors and members, boosting brand presence.
Created media lists, pitched articles, and wrote press releases for effective outreach.
Organized and volunteered at events, showcasing strong organizational skills and brand alignment.
Handled Instagram accounts and sourced content ideas to boost brand relevance.
Monitored account metrics and assessed post performance (likes, views, comments) to optimize strategies and boost engagement.
Promoted posts to increase visibility, analyzed data to identify target audiences, and improved overall impact.
Education
August 2020 - May 2024
Bachelor of Business Administration - Marketing
Loyola Marymount University
Los Angeles, CA
August 2016 - June 2020
Diploma
Immaculate Heart High School
Los Angeles, CA
As a graduate of the 2024 M-School cohort, I completed a prestigious two-year program focused on developing the next generation of creative storytellers, innovators, and strategists. This experience sharpened my strategic thinking and creativity by integrating business acumen with storytelling and brand development. Complementing my major with a minor in Studio Arts, I refined my abilities in the Creative Suite and gained practical experience in visual and digital design. This comprehensive background has equipped me with the skills to craft compelling narratives and drive impactful campaigns as a Junior Creative Director.
At Immaculate Heart, I actively contributed as a member of the soccer team, developing essential teamwork and leadership skills. My dedication to academic excellence was recognized by my inclusion in the Catholic Junior Scholarship Generation. Earning the Honors Scholar-Athlete Award highlighted my commitment to balancing academics and athletics. This foundational experience instilled in me a strong work ethic, resilience, and a passion for striving for excellence in all my pursuits, which I bring to every professional challenge.
Skills and Certifications
Spring 2022
Microsoft Office Specialist
Excel
Fall 2020
Bloomberg Certification
Fall 2016 - Present
Proficient in Creative Suite
Fluent in Spanish and English
Proficient in data manipulation, advanced formula creation, and data visualization
Proficient in utilizing Bloomberg Terminal for financial analysis, market research, and data-driven decision-making in the financial industry
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Lightroom