Project Title: Rethink, Revive, Rediscover

Client: Lululemon

Year: 2023

Type: Individual project (spec work)

Role: Lead Creative Director

Concept Development and Art Direction: Led the creative concept, crafting a bold, vibrant ad that reflects Lululemon’s energetic brand while translating seamlessly across print and Instagram.
Copywriting: Wrote strategic, impactful copy around “Rethink, Revive, Rediscover” to highlight product quality and sustainability, capturing the brand voice and engaging eco-conscious consumers.
Design Execution: Selected apparel imagery, typography, color palette, and composition to create a cohesive ad that communicates the message effectively across print and social formats.

Rethink, Revive, Rediscover

Brief: How can we promote Lululemon's "Like New" sustainability initiative?

Spotify