Packaging
Shake Things Up: The Topo Chico Flavor Kit Experience
Project Title: Shake Things Up: The Topo Chico Flavor Kit Experience
Client: Topo Chico
Year: 2023
Type: Individual Project (spec work)
Role: Lead Creative Director
Concept Development: Created an interactive “drink-making kit” for Topo Chico Twist of Grapefruit, including garnishes, a branded cup, and a recipe, designed to turn drinking Topo Chico into a shared, fun experience for friends and family.
Packaging Design: Designed e-commerce packaging to enhance the unboxing experience, featuring storytelling and a QR code linking to more flavors and recipes.
UX/UI Ideation: Designed a QR code experience linking the package to recipes and product info, boosting engagement with the Topo Chico website.
E-commerce Strategy: Developed a scalable kit concept adaptable to other Topo Chico flavors like lime and tangerine.
Contents
Brief: How can Topo Chico elevate its e-commerce presence and boost consumer engagement through a creative, product-driven experience?
Top Panel
The top of the box introduces the kit and features the flavor and logo.
Bottom Right Panel
The left side of my box includes a story about the brand which is often used in their branding.
Bottom Front Panel
The front of the box would include the logo and the shipping information.
Inside of Top Panel
The inside of the box contains the directions for the recipe.
Bottom Left Panel
The right side includes the nutrients and a QR code that would lead customers to the website to learn about other flavors offered/recommended recipes.
Bottom Back Panel
The back of the box would include the other flavors TopoChico offers.