Creative Lead & Social Media Strategist — Reza Khan (Parenting Influencer)
As Reza Khan’s social media creative, I led concepting, production, and editing for short-form content that reached up to 12M views. I combined strategy and storytelling to grow his audience and increase engagement across platforms.
POV: The terrible two’s are finally over
5.5 views | Instagram Reels (Organic)
My role: Concept Development • Filming (shot on iPhone) • Performance Direction & Editing guidance
Key metrics:
400k+ interactions (87% non-followers)
4M+ accounts reached
3k followers gained
Impact: High discovery + high conversion = a strong audience-growth engine
Trying to feed my toddler is destroying my mental health
12M views | Instagram Reels (Organic)
My role: Concept Development • Filming (shot on iPhone) • Performance Direction & Editing guidance
Key metrics:
600k+ interactions (90% non-followers)
7M+ accounts reached
9k+ profile visits
Impact: Strong non-follower discovery, high retention, and major growth = viral performance
When Dad Takes
The Kids Out
2M views | Instagram Reels (Branded - Jergens)
My role: Brand Concepting • Filming (shot on iPhone) • Performance Direction & Editing guidance
Key metrics:
1.5M accounts reached
500 saves + 1k shares
Impact: High save/share performance and strong conversion prove the branded concept felt authentic, not ad-like
POV: Your baby poops like a grown man
863k views | Instagram Reels (Branded - Huggies)
My role: Brand Concepting • Filming (shot on iPhone) • Performance Direction & Editing guidance
Key metrics:
Skip rate down 20% vs average
400 saves + 2k shares
Impact: Performed well within expected branded benchmarks, resonating with viewers while maintaining authenticity