Spotify Memories
Future Lions 2024 Video Submission
Project Title: Spotify Memories
Client: Spotify
Year: 2024
Type: Group Project for Future Lions 2024 competition
Role: Lead Creative Director & Product Developer
Concept Development: Led the ideation and strategic direction for Spotify Memories, creating a feature that connects songs with personal photos to evoke nostalgia, enhance engagement, foster community, and leverage Spotify’s AI, data, and platform capabilities.
UX/UI Ideation: Designed the user interface and guided the user flow, collaborating with the team to make the experience intuitive and emotionally engaging.
Storytelling & Scriptwriting: Wrote the full video script and built a second-by-second storyboard to highlight the user journey and maximize emotional impact.
Brief: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
Spotify Library Home
Memories widget located on the top right under the “+” sign.
Spotify Memories Playlist
Example of a specific memories playlist.
Adding Tags
Once a photo is attached to a specific song, individuals can add tags or phrases that remind them of the memory.
Spotify Memories Interface
View of all playlists associate with memories created.
Camera Icon
The camera tool allows users to attach a specific memory (photo) to a song.